Marketing trend watching, research and tips platform Marketing Advisor keeps track of new marketing trends and provides news, research, papers and tips regarding online and offline marketing.
The buying process has changed a lot: customers decide themselves when and how they interact with your company and they have all the tools to 'pull' the information and data they need to inform themselves before making a purchase decision.
This is influenced by many elements, including:
- The success of digital tools, social networks and word of mouth
- An abundance of information channels and a fragmented media reality
- The evolution towards a more customer-centric and holistic marketing vision
Marketing Advisor looks at the impact on marketing and sales of these evolutions.
Marketing Advisor also regularly interrogates marketers on various topics. You can still take our email marketing survey here.
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